The Korean major, as part of its rural push, has begun an "attack district" project with focus on 80 key districts to increase sales of its TVs, refrigerators and washing machines
The festive season, which usually starts from September, is when 35 per cent annual sales get transacted for most durables firms.
Samsung eyes growth in consumer electronics business in 80 districts through its service vans, and adding over 250 service points and as many resident engineers.
As advertising reaches a cacophonous pitch, as it does every year around this time, brands say they are finding newer and more effective ways to reach their audiences.
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